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Artec is our research and development arm. We identify and integrate cutting-edge tools, behavioral science research, and proprietary processes to deliver strategic design intelligence that transforms how brands are built and measured. Art+Tech
Artec is a digital research arm that identifies and integrates cutting-edge tools and processes with behavioral science research to deliver strategic design intelligence
Most designs are built on intuition. V.A.P (Visual Attention Process) changes that.
Using advanced visual attention analysis, our VAP maps exactly where the eye goes, what it ignores, and what it retains in the first three to five seconds of exposure. The result is design that doesn't just look good it performs with intention.
We Don't Guess. We Know.
Made for the Webflow community
Artec exists where design meets science. From visual perception studies to proprietary auditing systems, every recommendation we make is measured, tested, and proven before it ever reaches your brand.
See What Your Audience Actually Sees
Our V.A.P. Visual Attention Process maps exactly where the eye travels across a design. What commands attention. What gets ignored. What drives action. This is how we eliminate guesswork entirely.
Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.
“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”
Dan, Co-founder and CEO of Lumio
“After this, we both took up golf during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”
Adam, Co-founder of Lumio
You've heard our story, it's now time for the world to hear yours.
Our Research Papers
The papers below represent our growing public research foundational studies on design, branding, and behavioral science available to the design community. However, the majority of Artec's research is proprietary. Custom studies, competitive analyses, and industry-specific insights developed for our clients remain confidential, accessible only under strategic partnership agreements.
