Building the Identity

The foundation of the brand came from an unexpected source, the scrubs worn by the people doing the work every day. Teal, dark blue, light blue. Colors already embedded in the culture of the department, already trusted by the public as signals of health and care. Rather than starting from scratch, we elevated what already existed and gave it structure.

The mark itself centers on a custom medical plus sign, reimagined not as a generic health symbol but as a distinctive graphic element with its own character and weight. A rounded rectangle form with the top left and bottom right corners curved creates a subtle but consistent shape language that carries across every touchpoint of the brand. You see it in the logo. You see it in layouts. You see it in the way elements sit together on a page. It is the invisible thread that ties everything into a system.

The result is a brand that feels clinical enough to be trusted and refined enough to be respected, without ever feeling cold.

From Identity to Experience

A brand lives or dies in how it translates beyond the logo. For DPH, that meant taking the identity into every environment the department occupies, physical, digital, and live.

Event production became one of the most visible expressions of the brand. As technical lead, every event was a full brand experience, motion graphics running on screens, stage design aligned to the visual language, lighting that matched the tone, and real time technical direction keeping everything running seamlessly behind the scenes. The brand did not just appear at these events. It commanded them.

DPH Moving Forward

Among the campaigns developed was DPH Moving Forward, a communications initiative designed to show the Bahamian public that the department was not standing still. Progress was being made. Infrastructure was improving. Care was deepening. The campaign gave the department a voice that was confident and human at the same time, translating internal ambition into public facing momentum.

A Digital Home for Public Health

The Department of Public Health had never had a website worthy of the work it does. The new site changed that entirely. Every program the department runs, every clinic it operates, every location across the Bahamas, organized cleanly and made easy to find. A site that a citizen could navigate without confusion and a department could be proud to share. Premium in its design, purposeful in its structure.

Every Touchpoint Considered

The scope of the engagement touched every surface the department presents to the public. Vehicle liveries that carry the brand across the islands. The first ever DPH calendar for 2026, designed around the health observance days that matter most to Bahamians, a practical tool elevated into something worth keeping. Collateral, signage, and assets built to last beyond a single campaign.

The Outcome

What began as a brand refresh became something far larger, the creative foundation of an entire government department finding its identity. Every visual decision, every campaign, every event, every screen, every printed page was part of a coherent system built to grow with the department as it continues to move forward.

This is what design looks like when it serves something bigger than aesthetics. It serves people.

The goal was never to make DPH look good. It was to make DPH feel like what it actually is, a department that genuinely cares about the health of every Bahamian.

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